We may not be able to control search engines or a patient’s decision to book an appointment with you, but we can certainly control the fees you pay us. Simply said, we just don’t charge you until you book patients. Our company handed out more than $25,000 in refunds in 2018. While our marketing strategy works in all cases, sometimes the first month can be tough. The guarantee protects your investment and assures that we’re in this together! We know if you’re successful, we have a client for life. That’s why we work for free until we BOTH succeed!

On average, 25 to 40 percent of your NEW patients should come from online sources. Nowadays, more patients start their search for a dentist online and, as a result, aggressive Dental Specific Organizations (DSOs) are allocating all of their efforts to online marketing.

While there are a lot of factors in ranking high on search results, here are your top influencers (not in order of importance):

• Proximity: How far you are from the patient at the time of search
• Online Popularity: The overall popularity of your website and name on other websites, social media mediums, and directories
• Content Relevance: The relevance of your content in relation to the searched keyword
• Reviews: Both your review rating score and the volume of reviews received
• Website User Experience: Is your website mobile responsive? Is your website fast?

Here are some promotions that have proven successful:

• Free New Patient Exam and Cleaning
• Free Teeth Whitening for Life
• $200 Zoom Teeth Whitening
• $90 per month Braces

While many variables can influence a patient’s decision when choosing a dentist, here are the top factors that we have seen:

• Location
• Promotions
• Review Rating
• Doctor Profile
• Services Offered
• Office Aesthetics

To avoid these patients, we first make sure that we include the word Medicaid in our negative keyword list for Google Ads. We also avoid targeting keywords like cheap, free, pro bono, etc.

• Location
• Promotions
• Review Rating
• Doctor Profile
• Services Offered
• Office Aesthetics

You can track if your marketing company is doing any work by checking a few things:

• On a monthly basis, ask your vendor to provide you with directories and websites where they’ve submitted your website.
• View your Google business page insights to see if the volume of visitors to your page is trending upward or not. You can also check if most patients are finding you via your brand or actual organic terms online.
• Check out your blog. Any SEO strategy is predicated on an active content strategy. As a result, your blog MUST be updated biweekly. If your blog hasn’t been touched, it most certainly means that no SEO is being done.
• At your practice, search the keyword “Dentist near me”. Do you see yourself? If you have been doing SEO for more than 30 days and don’t see yourself, then it may be a cause for concern.

Most dental marketing companies piggyback off of your offline marketing and location. Many patients will search your name because they drove by your practice or heard about you from a friend. When that patient books an appointment on your website, the dental marketing company will claim that patient as a patient from your SEO.

To avoid this, use two core technologies. First, use Google Analytics to track which keywords are driving website appointment requests. Second, use our Dynamic Number placement technology to display a phone number specifically to those patients who find your website organically online.

• Location
• Promotions
• Review Rating
• Doctor Profile
• Services Offered
• Office Aesthetics

We guarantee the results. Enough said.