Things a Small Business Can Do to Manage Their GMB


Hey there, small business owner! Looking to make the most out of your Google My Business (GMB) profile? You’re in the right place. Managing your GMB doesn’t have to be a daunting task. In fact, it can be simple, clean, and even a little fun. Let’s walk through everything you need to know to keep your GMB in tip-top shape.

What is Google My Business?

Definition and Importance

Google My Business is a free tool from Google that helps businesses manage their online presence across the search engine and its growing portfolio of utilities. When someone searches for your business or services you offer, your GMB profile is likely the first thing they’ll see.

Benefits of GMB

Why is GMB important? It puts your business on the map—literally. With GMB, you can appear in local search results and Google Maps, making it easier for customers to find you. Plus, it’s a great way to showcase your business’s personality and connect with your community.

Setting Up Your GMB Profile

Creating an Account

First things first, you need a Google account. Head over to the Google My Business website and click on “Manage now.” Follow the prompts to enter your business name, address, and other details. Easy peasy!

Verifying Your Business

Verification is crucial. Google needs to confirm that you are indeed the owner of the business. They’ll usually send a postcard with a verification code to your business address. Once you receive it, enter the code on your GMB profile. And voila! You’re verified.

Optimizing Your GMB Profile

Complete Your Profile

Make sure every section of your GMB profile is filled out. This includes your business name, address, phone number (NAP), website, and hours of operation. Think of it as your digital storefront.

Adding Photos

A picture is worth a thousand words. Upload high-quality photos of your business, products, and services. This not only attracts potential customers but also gives them a sneak peek into what you offer.

Crafting Your Business Description

Your business description is your chance to shine. Write a concise, engaging description that highlights what makes your business unique. Include relevant keywords to help with search rankings.

Managing Reviews and Ratings

Encouraging Reviews

Happy customers are usually more than willing to leave a positive review if you ask. Send a friendly reminder via email or a quick note on their receipt. The more reviews, the better!

Responding to Reviews

Always respond to reviews—both good and bad. Thank customers for their positive feedback and address any concerns raised in negative reviews. It shows you care about your customers’ experiences.

Handling Negative Reviews

Negative reviews can be tough, but they’re not the end of the world. Respond calmly and professionally, offer to make things right, and take the conversation offline if necessary.

Using GMB Posts

Creating Engaging Posts

GMB posts are a fantastic way to share updates, offers, and events. Keep them short, sweet, and visually appealing. Think of them as mini-advertisements.

Types of GMB Posts

There are several types of posts you can use: What’s New, Events, Offers, and Products. Each serves a different purpose, so mix them up to keep your content fresh.

Scheduling Posts

Consistency is key. Use a content calendar to plan and schedule your posts. This keeps your audience engaged and coming back for more.

Leveraging Insights

Understanding GMB Insights

GMB provides valuable data on how customers find your business, where they come from, and what actions they take. This is gold for small business owners!

Using Data to Improve

Use these insights to tweak your GMB strategy. If you notice a spike in traffic from a certain type of post, create more of that content. Data-driven decisions for the win!

Keeping Your Information Updated

Updating Business Hours

Keep your business hours up-to-date, especially during holidays or special events. Nothing frustrates customers more than finding a business closed when it says it’s open.

Adding Special Hours

If you have special hours for holidays or events, make sure to add them. This helps manage customer expectations and prevents unnecessary trips.

Updating Contact Information

Always ensure your contact information is current. Double-check your phone number, email, and website links. Accuracy is key!

Engaging with Customers

Using Messaging Feature

GMB’s messaging feature allows customers to contact you directly. Enable this feature and respond promptly to inquiries. It’s like having a digital customer service desk.

Answering FAQs

Create a list of frequently asked questions and answer them on your GMB profile. This saves time for both you and your customers and provides instant information.

Utilizing GMB for Promotions

Offering Deals and Discounts

Promote special deals and discounts through your GMB posts. Everyone loves a good bargain, and it can drive more traffic to your business.

Promoting Events

Hosting an event? Use GMB to spread the word. Create an event post with all the details and encourage your customers to join.

Common Mistakes to Avoid

Ignoring GMB Updates

Google often updates GMB features. Stay informed and take advantage of new tools and options to keep your profile fresh and engaging.

Inconsistent Information

Ensure your business information is consistent across all online platforms. Inconsistencies can confuse customers and hurt your search rankings.

Neglecting Reviews

Don’t neglect your reviews. Regularly check and respond to them. It shows that you value customer feedback and are dedicated to improving their experience.

Tools and Resources

GMB Support

If you run into any issues, GMB Support is there to help. They offer a wealth of resources and troubleshooting guides to assist you.

Third-Party Tools

Consider using third-party tools like Moz Local, BrightLocal, or Yext to manage and optimize your GMB profile. These tools can save time and ensure your information is always up-to-date.


Managing your Google My Business profile doesn’t have to be overwhelming. With these tips, you can keep your GMB clean, simple, and effective. Remember, it’s all about staying consistent, engaging with your customers, and leveraging the tools available to you. If you need expert assistance, consider reaching out to us at 5Boro Digital Marketing – we’re here to help your business succeed.


Q1: How do I verify my business on Google My Business?
A: Google usually sends a postcard with a verification code to your business address. Once you receive it, enter the code on your GMB profile.

Q2: Can I manage my GMB profile on my phone?
A: Yes, Google offers a GMB app that you can use to manage your profile on the go.

Q3: How often should I update my GMB profile?
A: Regular updates are crucial. Aim to update your profile at least once a month or whenever there are significant changes to your business.

Q4: What should I do if I receive a negative review?
A: Respond calmly and professionally, offer to make things right, and take the conversation offline if necessary.

Q5: How can I make my GMB posts more engaging?
A: Keep your posts short, sweet, and visually appealing. Use high-quality images and clear, concise language.

Q6: Why is Google My Business important for local SEO?
A: GMB helps your business appear in local search results and Google Maps, increasing your visibility to potential customers in your area.

Q7: What kind of photos should I upload to my GMB profile?
A: Upload high-quality photos of your business, products, services, and team. These images help attract potential customers and give them a sense of what to expect.

Q8: How can I use GMB insights to improve my business?
A: Analyze the data provided by GMB insights to understand how customers find and interact with your business. Use this information to make informed decisions and improve your GMB strategy.

Q9: What are the different types of GMB posts I can create?
A: You can create What’s New, Events, Offers, and Products posts. Each type serves a different purpose and helps keep your content diverse and engaging.

Q10: Can I link my GMB profile to my website?
A: Yes, make sure your website link is included in your GMB profile to drive traffic and provide customers with more information about your business.